three bottles on brown wooden table

Our Investment Process

Our market beating investment approach

At WineFi, we have pioneered a new approach to investing in fine wine - combining quantitative analysis with the expertise of our veteran investment committee. Our results speak for themselves.

person holding wine glasses with red liquid
person holding wine glasses with red liquid

Combining machine learning with human expertise

Our approach outperforms both the industry benchmarks and average wine returns by combining market-leading quantitative analysis with the deep domain expertise of our veteran investment committee.

Quantitative Analysis

Our proprietary models systematically identify underpriced wines with strong appreciation potential, outperforming both industry benchmarks and average market returns.

Qualitative Expertise

Our veteran investment committee then reviews each opportunity, assessing macro conditions and regional trends to ensure every portfolio decision meets our investment standards.

Your investment journey, in five steps

  1. Scope

  1. Analyse

  1. Review

  1. Construct

  1. Exit

Consider Macro Trends

We begin by analysing macro trends across the global fine wine market to identify structural opportunities - such as market recoveries or regional differences - that can drive long-term investment returns.

Define Investment Universe

From a global dataset of over 100,000 wines across 25 vintages, we construct an investable universe by applying structured filters across region, price level, liquidity and market relevance.

person holding wine glasses with red liquid
  1. Scope

  1. Analyse

  1. Review

  1. Construct

  1. Exit

Consider Macro Trends

We begin by analysing macro trends across the global fine wine market to identify structural opportunities - such as market recoveries or regional differences - that can drive long-term investment returns.

Define Investment Universe

From a global dataset of over 100,000 wines across 25 vintages, we construct an investable universe by applying structured filters across region, price level, liquidity and market relevance.

person holding wine glasses with red liquid

Meet the "WineFi Investment Score" (WIS)

Our proprietary WIS model excels at wine selection, giving us an unparalleled ability to distinguish between investment opportunities and construct portfolios designed to outperform the broader market.

With you, every step of the way

The Burgundy Collection

From source…

We are able to acquire wines at attractive prices via our network of private clients, merchants and producers.

…to sale.

We actively monitor the wine markets and will recommend a sale when the time is right to maximize returns.

a group of bottles on a shelf

Ready to get started?

Sign-up to our platform to view our latest syndicates, or book a call with our investment team to build your private portfolio.

Capital is at risk. Wine values can go down as well as up, and investments may not perform as expected. Returns may vary. You should not invest more than you can afford to lose. WineFi is not authorised by the Financial Conduct Authority. Investments are not regulated and you will have no access to the Financial Services Compensation Scheme (FSCS) or the Financial Ombudsman Service (FOS). Past performance and forecasts are not reliable indicators of future results and should not be relied on. Forecasts are based on WineFi’s own internal calculations and opinions and may change. Investments are illiquid. Once invested, you are committed for the full term. Tax treatment depends on individual circumstances and may change.


You are advised to obtain appropriate tax or investment advice where necessary.


WineFi is a trading name of WineFi Management Limited. Registered in England and Wales with registration number: 14864655 and whose registered office is at 5th Floor, 167-169 Great Portland Street, London, United Kingdom, W1W 5PF.